We build direct-to-consumer (DTC) brands in health & nutrition for the Philippines

ARMADA BRANDS

House of
Brands
Focused on
Health & Nutrition
Building proprietary
brands
Operating digital-first
& DTC-centric
Scaling to offline
retail (omnichannel)
Tech-enabled, data-driven,
and AI-powered

ARMADA BRANDS

House of
Brands
Focused on
Health & Nutrition
Building proprietary
brands
Operating digital-first
& DTC-centric
Scaling to offline
retail (omnichannel)
Tech-enabled, data-driven,
and AI-powered

BRANDS

WELLNESS
GUMMIES

"Get your health effects
the tasty way!"

EFFERVERSCENT
TABLETS

"Drink more water.
Add some color to it."

In development

In
development

COLLAGEN
POWDER

World-leading collagen
from Japan

BRANDS

WELLNESS
GUMMIES

"Get your health effects the tasty way!"

EFFERVERSCENT
TABLETS

"Drink more water.
Add some color to it."

In development

COLLAGEN
POWDER

World-leading collagen
from Japan

WELLNESS GUMMIES

"Get your health effects the tasty way!"

QUALITY

Certified pharma-grade
manufacturing
Science-backed
health effects
Nutritionist-developed
formulations
Lab-tested
in Germany
FDA-approved
and compliant
Temperature-controlled
storage

BUSINESS MODEL

We build purpose-driven consumer brands

We formulate nutrition products with science-backed health effects

We launch them under proprietary brands

We run our brands online-first and DTC-centric

We go into offline retail once brands have reached product-market fit

We are a digital-native house of brands in the nutrition space in the Philippines

We focus on the preferences and health needs of the Filipino consumer

QUALITY

Certified pharma-grade
manufacturing
Science-backed
health effects
Nutritionist-developed
formulations
Lab-tested
in Germany
FDA-approved
and compliant
Temperature-controlled
storage
Certified pharma-grade
manufacturing
Science-backed
health effects
Nutritionist-developed
formulations
Lab-tested
in Germany
FDA-approved
and compliant
Temperature-controlled
storage

APPROACH

Direct-to consumer
first

We keep a direct link to our customers to understand their needs and continuously optimize our offering.

Insight
driven

We identify consumer needs and market gaps through data scraping.

Science-backed
formulations

We develop products together with leading nutritionists, backed by science.

Premium
ingredients

We use branded, clinically tested, and top-quality ingredients.

Educational &
fun content

We inform and inspire about healthy nutrition through engaging, fun, and educational content.

Seamless
experience

We create an informative, easy-to-understand and convenient experience for shopping and consumption.

Best-in-Class
Operations

We run a food-grade supply chain designed for quality, safety, and reliability.

World-class
manufacturing

We source from fully certified, world-leading nutrition manufacturers.

Tech &
AI-powered

We leverage technology and AI to deliver better products, smarter content, and a superior customer experience.

PURPOSE

Mission

Helping Filipinos complete their nutrition.

Value Proposition

Addressing a specific health need with each brand and product with science-backed and unique formulations.

Promise

Offering quality products that are easy to understand, enjoyable to take and designed for daily life.

IMPACT

>50,000
customers
served every
month
>100,000
5-star reviews of
our products on
online marketplaces
>30%
retention
rate with our
customers
>50,000
customers
served every
month
>100,000
5-star reviews of
our products on
online marketplaces
>30%
retention
rate with our
customers

INVESTORS

Arise Health logo
The Paak logo
The Paak logo
The Paak logo
The Paak logo
OE logo
Arise Health logoThe Paak logoOE logo
OE logoOE logo

INVESTORS

Arise Health logo
The Paak logoOE logo
OE logoOE logo

FOUNDERS

Andreas Hufnagl

Founder & CEO

James Fernando

Co-Founder & CCO

Andreas Hufnagl

Founder 
& CEO

James Fernando

Co-Founder & CCO

TEAM