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Director – Head of Marketing & Consumer Insights


Director, Head of Marketing & Consumer Insights (f/m/d)

Role description
Armada-Group Pte. Ltd.

We are Armada, a start-up company, headquartered in Singapore and running operations from Manila, Philippines, setting out to reshape the e-commerce retail landscape of South East Asia (SEA). We are making steps to position the company as the pioneering acquirer of e-commerce businesses in the SEA region.

We are looking for a Director and Head of Marketing & Consumer Insights with extensive experience and track record in digital marketing of consumer brands. The Director and Head of Marketing & Consumer Insights will be responsible to build and supervise all marketing operations to promote Armada brands across all digital channels, and in select cases also offline channels.

Your role

  • Develop the Armada company together with the founders and the team

  • Build a best-practice digital marketing organization within Armada

  • Run and supervise marketing operations across all digital channels, including on-ecommerce-platform as well as off-e-commerce-platform marketing

  • Integrate analytics to gauge marketing performance and optimize marketing approach

  • Evaluate marketing practices of e-commerce businesses in the acquisition pipeline

  • Take over and continue the marketing practices of acquired businesses from the previous owner

Your background

  • Experience in an e-commerce D2C brand (or a general consumer brand), with a leadership position, entrepreneurial role or senior employment in digital marketing

  • Experience in brand management and online marketing

  • Successful track record and expertise in digital marketing across channels

  • Ability to work in a fast-paced environment and in a growing team

  • Ability to lead personnel

  • Degree from a highly reputable higher education institution (not mandatory)

  • Fluency in English

Your benefits

  • Competitive salary

  • Employee stock options

  • Leadership role in promising start-up company with growing team

  • Get involved from an early stage onwards

  • Apply your knowledge, test all digital marketing channels and define the best approach for Armada

  • Work with a fun team

Please send your application to If you have any questions, do not hesitate to reach out to us.

Apply today and become a driving force in the creation of the leading acquiror of e-commerce businesses in the SEA region! We are looking forward to receiving your application.

Your Armada team, November 2021